Wednesday, January 7, 2009

Makeup Tip Week, Tip #3: Eyeshadow Primer

No, I'm not going to be giving you a crash course on eyeshadow.

I'm going to be talking about primer for your eyeshadow, as in a base (like primer for paint).

Somewhere between the last time I was infatuated with makeup (a lifetime ago) and now, makeup artists have added several more steps in everyday makeup application with this "primer" business. There's a primer for your face, for your eyes, for your lips, and even for your lashes! The basic idea behind them all is the same: they're meant to make your makeup go on smoother and have it last longer. Now, I can't vouch for all of these different products (Eyelash primer? Really?), but there is one that I think is a definite MUST, especially for us oily-skin gals: eyeshadow primer.

I can't speak for everyone, but whenever I would wear eye makeup sans primer, within a couple of hours, the eyeshadow would get faded and creased (that thing that happens when your eyelids get a little greasy and your eye makeup gets all gunked up in the creases of your eyelids). The look? Not quite as bad as raccoon eyes... Somewhere in the realm of faded lipstick with unfaded lip liner; just plain unfortunate. If I was going to end up looking like that, I might as well have saved myself the trouble and not worn makeup at all. ... Which is probably why I stayed away from makeup for so long.

This is where eyeshadow primer comes in. A good eyeshadow primer will bring out the colors of your eyeshadow (although, this also depends on the quality of the eyeshadow itself), and grab onto the makeup and hold on for dear life. No creasing or fading - that eyeshadow is not going anywhere!

As you may or may not know, there is a plethora of eyeshadow primers in the market that promise various things. The most popular eyeshadow primer (deemed a "cult fave") is Urban Decay's Eyeshadow Primer Potion.

I have several samples of this that I've been using, and it really does deliver. The catch? $16 a pop. Not THAT expensive, but a little pricey if you're only used to spending $10 or less on your makeup. And, really, the prices just go up from there.

Like with many products in the world of makeup, you don't need to buy a proper "eyeshadow primer" to prime your eyelids. Many people also use cream eyeshadows, which seem to work just as well (Erin from Scandalous Beauty swears by MAC Paint Pots, and YouTube makeup artist Xteeener often uses Revlon Illuminance Creme Shadows).

Because of their nature and consistency, many cream shadows are made to last a good while on your eyelids without fading or creasing. Also, cream eyeshadows are offered by pretty much every cosmetics manufacturer, so you can easily find something that you can work with at your local drugstore (an extra bonus for those of us who are watching our budgets).

The great thing about cream shadows is that you don't need to color coordinate between the cream shadow base and the regular powder shadow on top. Of course, matching colors will help the colors pop a little better, but it's not necessary. A good beige or nude cream shadow base will work with any color. If you plan to wear a darker, more intense color of eyeshadow, a black or dark gray base will work nicely. Basically, because the cream shadow will be a little sticky on your eyelid, the powder shadow you apply on top will literally just stick onto the base. Although the color of the base may affect the overall color a little (lighter bases lighten the shadow a bit, while darker bases add a little more saturation), the color of the shadow on top will pretty much mask the color of the base underneath.

Another inexpensive option, believe it or not, is the Monistat Soothing Care Chafing Relief Powder-Gel (not to be mistaken with their itch cream).

While many women swear by this as their makeup primer, I haven't gotten around to using it yet, so I won't really get into it here.

Do you ABSOLUTELY need eyeshadow primer? No. But, if you've ever dealt with your eye makeup fading and creasing, then I would highly recommend giving it a try.

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