I first came across Jung Saem Mool's YouTube Channel through Eat Your Kimchi, a blog devoted to Korean popular culture (K-pop for the most part) and everyday life in South Korea. It wasn't long after I first discovered EYK's website and YouTube channel for myself that I spent an entire evening trying to watch all of their videos and happened to come across an interview they did with these wonderful makeup artists.
Jung Saem Mool is a professional makeup studio in South Korea, run by the makeup artist of the same name. She and her colleagues are makeup artists to most, if not all of the top South Korean celebrities and are responsible for creating many of the iconic looks of your favorite K-pop stars (assuming you're familiar with K-pop).
AND they post tutorials for these looks on their YouTube channel. This isn't a random YouTube beauty guru recreating a particular look for you (not that there's anything wrong with that). You are getting firsthand lessons from the artists who actually created these looks!
All of the videos have English subtitles (some of the older videos have the subtitles in the annotations, so make sure you turn those on) and are pretty easy to follow. Many of the celebrity makeup tutorials go right into the point or color makeup (eyeshadow, blush, lipstick, etc.). Base makeup (foundation, etc.) is a given in these videos, so keep that in mind. The tutorials range from makeup to hair styling to skin care, so they really give us a well-rounded lesson.
I have to warn you: what these women perform is magic, making these videos highly addictive. Granted, these women are professionals, so their skills are light-years ahead of most of ours. You may not have all the tools and makeup that they use to create these looks, but that doesn't mean there's nothing for us to take away here. Regardless of our own skill level and access to certain products, there is a lot that we can learn from watching these masters perform their art.
Jung Saem Mool and Eat Your Kimchi collaborated to recreate Lee Hyori's look for her "Bad Girls" music video.
Base Makeup, Contouring, Cheeks and Lip
Eyes
Eyelashes
