1. Opportunity for Ebates cash back.
2. Great promotional gifts and deals (check Retailmenot.com for current promo codes).
3. You get 3 free samples with every purchase.
4. You get free shipping with any purchase of $50 or more. Even if you do have to pay for shipping, what with the cost of gas and all (unless you've got a Sephora down the street), you'll pretty much break even anyway.
5. There's a larger selection of items online.
Be sure to take advantage of the Holiday Friends and Family Discount (20% off your entire purchase!) by entering FF2008 when you check out.
Sephora.com
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