I don't know about you, but drugstore lipsticks turn me off in a major way. Many of them are waxy and hard to apply. Even though they're extremely inexpensive, it's almost a waste of money to even try them out. The Ultra Moist LipWear Lipstick by New York Color (N.Y.C.), however, is in a league of its own.
These lipsticks offer a nice, sheer (but buildable) color. Yes, they are shimmery, but not in that "OMG the prom is 2nite!!!" kind of way, with the big, grade-school-arts-and-crafts glitter - it's a nice, subtle shimmer. And, true to their name, these lipsticks are one of the more moisturizing lipsticks I have ever tried. It's like putting butter on your lips - it pretty much blows other drugstore lipsticks out of the water! Seriously, the quality of this lipstick is great; this is on par with higher-end brands! And its fruity scent/taste is an exact match to that of Shu Uemura lipsticks (which, incidentally, cost $23 each, compared to that of these N.Y.C. lipsticks, which are 99¢ each).
I own two colors from this line: Cafรฉ (301) and Violet Shine (319). Unlike the swatches on their website, Cafรฉ is a sort of sheer bronzey brown, while Violet Shine is a nice, sheer raspberry. Both colors are extremely wearable for all occasions.
Unfortunately, since this isn't Maybelline or Revlon, it's kind of hard to find this brand at every drugstore, let alone find every color of this lipstick. I think I went to a Walgreens, an Ulta and two different Targets before I found a tube of Cafรฉ.
In any case, next time you're looking for a new lipstick and happen to be in the vicinity of a N.Y.C. display, check out the Ultra Moist LipWear lipsticks. At 99¢ each, you can afford to give these a try.
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